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Emily Gertenbach

Thoughts on SEO, AI, data privacy, books, and breaking up with big tech

Reading

Book Art

More Everything Forever

Adam Becker


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    Microposts

    AI is supposed to make us faster...but recent studies (including one done by me) show that people AREN'T working faster on writing and coding tasks. This is why. vimeo.com/1167879571?s...

    Why Doesn't AI Make Everyone a Faster Writer?

    My recent original …

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    Microposts

    AI is supposed to make us faster...but recent studies (including one done by me) show that people AREN'T working faster on writing and coding tasks. This is why. vimeo.com/1167879571?s...

    Why Doesn't AI Make Everyone a Faster Wri... …

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    Longform

    Building in Public

    Build With Me: POSSE Plan

    Post (on your) Own Site, Syndicate Everywhere, or POSSE, is an indie web principle that helps you retain control over your own content. Unsurprisingly, as I’ve been building Tiredof.Tech, owning my own content is very important to me.

    My SEO writing …

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    Artificial Intelligence

    Longform

    No, Claude Isn’t Sentient…or Anxious

    A Polymarket tweet referencing Dario Amodei of Anthropic — and the company’s model, Claude—has people both nervous and scratching their heads in confusion. 

    First off, this is an absurd headline. “May or may not?” Come on, pick one. 

    Second, it’s …

    Microposts

    Claude 👏 isn’t 👏 sentient 👏 or 👏 anxious 👏 that’s 👏 just 👏 the 👏 plot 👏 of 👏 blade 👏 runner blog.emilygertenbach.com/2026/03/08/n...

    No, Claude Isn’t Sentient…or Anxious

    A Polymarket tweet referencing Dario Amodei of Anthropic — …

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    Longform

    What to Do When AI News is Scary

    Reporting around AI news and developments might be making you feel … nervous.

    And that’s exactly how the creators of these tools, their leaders, and even the media outlets publishing headlines like “Claude may or may not be sentient!” want you to …

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    Microposts

    THIS is how most people are actually using AI at work when writing blog posts and other types of marketing content:

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    Longform

    Global Day of Unplugging is Happening; This is My Adaptation

    The Global Day of Unplugging is a Sabbath-inspired event that encourages people to get offline for 24 hours. It’s flexible, so you can adapt the idea to your needs (and it’s not like any Unplugging Day enforcer is going to knock on your door, anyway …

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    Microposts

    ChatGPT and Claude users are different in ways beyond what tool they like to use for AI chats. Where do you fall?

    Longform

    Waiting on the Robots to Write

    47% of people report not seeing any speed gains when using AI for writing. They’re still spending the same amount of time working as before — and in some cases, AI is making these writers slower.

    But wait a minute — how can this be the case? We’ve all …

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    Microposts

    I've found that Gemini users share some specific traits when it comes to writing content — if you're a Gemini user, where do you fall?

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    Microposts

    Based on my recent research, if you're a Claude user, you're more likely to do these three things than ChatGPT and Gemini users. Seem accurate? Let me know!

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    Longform

    Tell Your Friends To Text You: On Quitting Instagram

    I have a love-hate relationship with my phone. To be honest, it’s more like tolerate-hate. I love that it lets me talk to my friends and family, I hate…basically everything else about it.

    Really, I’m the ideal candidate for a traditional landline. …

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    Microposts

    Some interesting insights from my recent research around AI and content production -- ChatGPT users share some traits that differ from users of other AI tools.

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    Microposts

    Almost half of people who use AI to write aren't seeing great results from it. Learn more (and how to fix it) in my original report: www.egcreativecontent.com/generative-a...

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    Microposts

    Why does @riversidefm.bsky.social always generate suggested social media images using the most unhinged faces I make during my entire video? 😂 Gonna have to make a highlight reel one day.

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    Microposts

    My story is in the new book Staying Solo! I had the chance to share my experience as a solopreneur, and I couldn’t be more excited for you to read this book.

    It’s packed with insights on how to build a profitable, sustainable solo business.

    Get your …

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    Microposts

    Not unexpected per se from @edzitron.com but still refreshing to hear someone immediately point out that ChatGPT being "better at writing" isn't a reflection of the tool being GOOD, it's a reflection of the user's skill level with that craft. Via …

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    Microposts

    You know how sometimes the head of a big popular AI company says a lot of stuff about getting closer to AGI? Here's a fun fact: to them, AGI is just a $ level, not the stuff of sci-fi. If someone tells you we're at AGI, doubt 'em. …

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    Microposts

    I've spent the past 15 years writing ✨actually useful✨ content that just so happens to be really good for SEO. Here's how get your content at the top of search results without extolling 1,500 words on answers to questions no actual person asks. …

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    Microposts

    The AI hype cycle does *not* include enough conversation about governance. It's not the magic solution to making generative AI at work a good idea...but if you're gonna use it, you gotta think about guardrails. A brief primer I wrote: …